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Done right, your eBook can be a vehicle that spreads your brand, establishes you as an expert, and brings in some revenue. Done wrong and you still might bring in some short-term sales; but at the cost of damaging your brand and affecting your future [...] Admit it, you don’t really think about taxes before you turn your shoebox full of receipts over to your accountant sometime in March, right? She gives you back a form and you sign it and send it in along with a fat check, if you’ve had a good year, or maybe, if the year sucked (2008?) you actually get some money [...] |
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