Since reading “Found Money, Simple Strategies to Uncover the Hidden Profit and Cash Flow in Your Business” I have developed an enormous man crush on Steve Wilkinghoff. Really, if I had a poster of him I’d put it up right between the ones of Michael Bradley and Voltaire. I cannot preach too much that, in my experience, there is an overwhelming correlation (I would maintain causation!) between businesses that take accounting and financial management seriously and businesses that make their owners rich. Now Steve comes along and gives the world’s productive class new tools to make themselves more money and give themselves more time to enjoy it with.
Found Money is the type of book that elevates accounting out of some crap that the IRS requires and into one of the sharpest tools in the entrepreneurs tool chest. Steve’s Found Money Method not only tells entrepreneurs what the important influences on their business’s profitability are, it gives them the tools to maximize that profit potential and do what every good business must do, put money in its owner’s pockets! Some of the nuggets of wisdom from Found Money include:
- Why “Getting More Customers” is often the most ineffective method of growing your business.
- Why it isn’t enough that your business is profitable, it must also be cash plow positive and provide a sufficient return on investment.
- Why the worst method of marketing is often the first used.
- Why some of your customers are most likely taking money out of your pockets and how to find them and fire them!
- How to find out which of your products is really making you the most money and what products you want to sell more of.
- Why most businesspeople actually under-price their products and how to find the best price for your products.
How much would that information be worth to you; perhaps thousands, maybe even millions of dollars? Steve’s book set me back about $15 including shipping when I bought it online. Only I had to buy it twice because I lost the first copy after reading just enough to get me really hungry for more. Big Business spends gigantic sums each year poring over their accounting records and using them to make the important decisions that are often life or death for a company. Now Steve puts this ability in your hands and adds the Chief Financial Officers cap to the Chief Executive Officer’s and Chief Operating Officer’s caps that you already wear.
As the WebCPA and the author of WebBizFinance.com, my job is to help you have more time and more money!
Tyler






[...] Is Your Accountant Helping You Make More Money and Have More Success? [...]
[...] Is Your Accountant Helping You Make More Money and Have More Success? [...]
Wow! I actually got a call from Steve himself after he read my review online. I was a little off guard and star-struck, but it was delightful to chat with someone who really is adding value to small business around the world.